Since 1997, Coroflot.com has been a prominent portfolio website and design job board within the design community. In that time, a few competitors have surfaced within this creative web space.
In response, our team has committed to diversifying Coroflot’s offerings and we’ve begun developing new tools to assist our clients and users in achieving their goals. One of such ideas that have gone from ideation to production is our Pro Search hiring tool.
Traditionally, our clients use the site to post design jobs and the applicants come to them. This is very effective for hiring much of the time but some clients complained of a high percentage of designers applying to their jobs that were poor matches whether skill or location-wise.
Secondly, though many users utilize our job board, many solely use the portfolio function of the site and omit any career-oriented information from their profile. This is not to say these users are not interested in job opportunities, but perhaps we hadn’t yet provided them with the right tools to match them with opportunities.
These challenges led our team to believe we needed to create a way for our clients to search a highly qualified pool of candidates and either contact them regarding a current open position or save them to a list for a later date. In order to create this talent pool, we also wanted to introduce the idea of a second private user profile only visible to employers.
Strategy + Design
The concept of a vetted design community has woven its way into the Coroflot fabric in a few ways in the last few years. When I joined the team back in 2016, my first project was ideating and designing the UI of an internal vetting dashboard in order to review new applicants to the site based on work samples and experience. This resulted in a visible increase in quality of the portfolios and, over time, has elevated user engagement such as uploading new projects, favoriting and commenting.
Soon after, we established the concept of Talent Communities with the goal of featuring talented users within different design fields as a way to spotlight candidates for employers. This ultimately floundered as the communities failed to grow at a desirable pace so we went back to the drawing board.
Before I could focus on the design of the talent search tool we first needed to recruit a good amount of talent to fill in the results! I first designed the UI for a private employment profile, now dubbed the Talent Profile, which included not only work history and education but also fields for type of work desired, freelance vs. full-time, skill-level, remote work, willingness to travel, desired rate vs. salary, skills and industries. After a few iterations of my Talent Profile design, our community outreach team contacted users about the new employment profile and waited for the deeper profiles to roll in. While we were busy collecting Talent Profiles, I got to work on the UI of the search product.
The talent search is simple but powerful, and I designed the UI with hiring managers in mind. After consulting with our customer service team and fielding client feedback and comments regarding other job tools they frequently use, I created an intuitive interface that makes searching for candidates and saving them to your personal lists effortless.
Pro Search (SaaS) has since become a subscription-based service for employers to search for active and passive candidates for their design hiring needs. In response to client feedback, I also redesigned our user messaging system, increasing overall messaging sitewide by 40%.
For the next iteration, we’re planning additional search options, the ability to hide or block candidates as desired, and automated candidate match suggestions.