zigzag-tote

Zig Zag Wanderer

Zig Zag Wanderer is a Portland-based boutique focusing on both vintage and modern clothing, textiles, tapestries, ceramics, housewares and musical instruments. 

For this project, they asked me to design a memorable logomark with a vintage feel. The shop's namesake is an homage to the Captain Beefheart song about a traveler as well as a nod to the Zigzag trail near Mount Hood, OR. I created the shop's logo to conjure feelings of the sun's rays and to mimic the forked paths we all travel.

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Pattern & Shape

Pattern & Shape

Pattern & Shape